Clarence 1919

Status:

Conceptual Brand Development (United Kingdom)/ Portfolio Project

Background:

Clarence 1919 is a luxury Jamaican food and beverage concept inspired by heritage, leisure, and the nostalgic elegance of a bygone era. The brand was developed around the idea of transporting modern consumers into a world of premium indulgence, rich cultural storytelling, and timeless Jamaican sophistication.

Challenge:

The project required a visual and strategic direction that could support multiple product categories while maintaining a cohesive luxury identity. From cocktails and spirits to desserts, chocolates, and branded hospitality experiences, the brand needed to feel refined, memorable, and rooted in legacy rather than trend.

Resolution:

I developed a brand direction that balanced vintage Jamaican storytelling with a polished premium aesthetic. Through deep navy tones, textured gold accents, elegant typography, and immersive product mockups, Clarence 1919 was positioned as a sensory lifestyle brand built around heritage, indulgence, and elevated leisure.

Final Deliverables:

Brand Positioning, Product Mockups, Packaging Concepts, Beverage and Dessert Concepts, Presentation Deck, and Visual Brand Applications.

Logo Mark: