HELLO
SHANZA
Thank you for the opportunity to present this proposal for Semi-Sweet Beverages. I was genuinely excited when I reviewed the creative brief, and I believe Semi-Sweet has the potential to become a distinctive beverage brand:
This proposal outlines how we can translate that vision into a refined visual identity and creative system that feels elevated, memorable, and ready to support the brand across packaging, and various platforms.
Branding Objectives:
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Position Semi-Sweet as a premium adult beverage brand.
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Create a distinctive, scalable logo system.
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Build a refined color and typography system.
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Design a flexible 12 oz slim can system.
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Support future flavors and product expansion.
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Prepare assets for packaging, digital, retail, and investor use.
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Avoid diet soda, clinical, childish, or health-food cliché cues.
PROPOSED DELIVERABLES
1. Logo Identity Design
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A modern and professional logo that embodies the essence os Semi-Sweet.
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Deliverables include:
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Primary logo design for main brand use
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Secondary logo variation for flexible applications
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Wordmark treatment for “semi-sweet”
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Monogram / icon direction using the double “S”
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Favicon and social media avatar
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Final logo files prepared for print and digital use
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2. Packaging Design
Letterhead
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Brand aligned label design system
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Includes:
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Master 12 oz slim can design direction
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Front, back, and side layout structure
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Flavor identification through color and design accents
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Placement for claims, ingredients, story copy, UPC, and nutrition details
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One primary can design
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Adaptation across selected additional flavors
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Editable design files and presentation mockups
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3. Presentation Design
Deck
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A professionally designed presentation deck.
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Includes:
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Fully branded PowerPoint master template
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Cover and section divider slides
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Content and text-based slide layouts
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Data, chart, roadmap, and financial slide styles
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Investor pitch and retail buyer presentation layouts
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Editable .pptx file for future use
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Website & Brand Icon Asset Kit
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Includes:
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Favicon for browser and mobile use
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Social sharing image graphics
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Website icon set
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Header treatments
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Scalable branded icons for merchandise printing
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3.The Process
Step 1: Discovery & Brand Direction
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We’ll begin with a focused consultation to understand the vision behind Semi-Sweet.
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We’ll clarify the audience, brand personality, visual preferences, packaging needs, and long-term goals.
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I’ll review the premium beverage space to help shape a direction that feels distinctive and commercially relevant.
Step 2: Creative Concept Development
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I’ll develop the core visual direction for Semi-Sweet based on what we define together.
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This will explore the logo, typography, color palette, and overall look and feel of the brand.
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The strongest direction will be presented with clear rationale, so each creative choice feels intentional.
Step 3: Brand System & Asset Creation
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Once the direction is approved, I’ll build out the selected brand assets.
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This may include the logo system, color palette, typography, packaging system, presentation assets, and digital brand elements.
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The focus will be on creating a polished, flexible system that can grow across flavors, platforms, and future product lines.
Step 4: Final Handover & Guidance
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All approved files will be prepared and delivered in the required formats.
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I’ll provide clear guidance on how to use the brand system with consistency.
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The final handover will support use across packaging, digital platforms, presentations, and future creative materials.
4. Timelines & Milestones
Proposed Timeline
Phase 1: Brand Identity Development — 1 to 2 weeks
This includes discovery, creative direction, logo system, color palette, typography direction, and the core visual identity.
Phase 2: Brand Guidelines — 1 week
Once the identity is approved, the brand standards can be documented: logo usage, colors, typography, visual style, and application guidance.
Phase 3: Packaging / Can Design System — 1 to 2 weeks
This depends heavily on whether the can format, dieline, product claims, ingredients, UPC, and production details are ready. If those are already available, this can move faster. If not, it may need more time.
Phase 4: Presentation & Digital Assets — 1 to 2 weeks
This includes the PowerPoint template, website assets, social graphics, email signature, and any additional supporting brand elements selected in the final package.
The estimated project timeline is approximately 4 to 7 weeks, depending on the final selected scope, feedback turnaround time, and the availability of packaging content such as dielines, product claims, ingredients, nutrition details, UPC information, and production specifications.
5. Pricing
Service | Description | Cost (USD) |
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Brand Identity System | Core brand identity foundation including logo identity suite, color palette, typography system, organized asset folder, brand handover page, and lite brand guide. | $2200 |
Packaging / Can Design System | Master 12 oz slim can design system, including front, side, and back layout structure, flavor identification system, and editable design file. | $760 |
Additional Can Adaptations | Adaptation of the approved master can design across 3 additional flavors. | $380 |
PowerPoint Master Template | Branded presentation template including cover, section divider, content, data, chart, roadmap, financial, investor, and retail buyer slide layouts. | $475 |
Website Asset Kit | Digital brand assets including:
- social sharing image
- up to 6 website icons
- up to 6 header treatments
- email signature design
- favicon | $400 |
TOTAL: $4,215 USD
Deposit Requirement
A 50% deposit is required to confirm the project and begin work. The remaining 50% balance is due before final files are released.
INT'L Banking Details
Account Name / Beneficiary: Joy Ann Johnson
Bank Name: Lead Bank
PERSONAL
Account Type: Checking
Account Number: 213092687290
Routing Number: 101019644
6. Meet your Creative
Joy-Ann "Molliana" Johnson
Entrepreneur | Creative Director | Web Design Stylist | Brand Strategist | Positioning Specialist | Brand Designer
Joy-Ann Johnson, also known as Molli in the creative sphere, is a highly experienced digital creative and brand designer with over a decade of professional expertise.
As the Founder and Lead Creative at Made By Molli, a boutique branding agency, she specializes in delivering luxury brand design and strategy for ambitious, visionary businesses.
Her career spans a diverse range of projects in commercial creative spaces, including roles with PROVEN Wealth, Loop Jamaica, Digicel Group, Buzz Magazine, and over 100 personal and SME branding projects. With an eye for design and a knack for strategic thinking, Joy-Ann is dedicated to helping brands achieve their highest potential.
Explore more about Joy-Ann’s work at MadeByMolli.com and Joy-Ann.com
7. My Work
Here are a few Case Studies of retail brands I've built in the past for your perusal.
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8. Next Steps for you
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Review this proposal and provide feedback or approval.
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Once approved, click the link below to confirm your acceptance of this proposal and move to the next steps.
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After your approval, I'll send over an agreement for you to sign, followed by a 50% deposit to commence work.
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We'll schedule our 1-hour consultation as quickly as possible.
9. Approval
By submitting this form, you approve this proposal and agree to the outlined terms. I will follow up with the agreement and deposit instructions.