HELLO
JAMES
Congratulations on your decision to establish Kirkland Legal and taking the next big step in your professional journey!
Branding plays a crucial role in setting your firm apart as a trusted and premium legal service provider, and my goal is to help craft a cohesive and professional brand identity that not only reflects your expertise but also attracts and resonates with your ideal clientele.
This proposal outlines the deliverables and approach to create a powerful brand for Kirkland Legal. Let’s bring your vision to life.
Objectives:
-
Develop a distinct and professional identity for Kirkland Legal.
-
Attract high-value clients through a polished and cohesive aesthetic.
-
Build trust and credibility for your new firm.
-
Establish branding assets that reinforce your professionalism in every interaction.
PROPOSED DELIVERABLES
1. Logo Design
-
A modern and professional logo that embodies the values and vision of Kirkland Legal.
-
Deliverables include:
-
Primary logo
-
Secondary logo variations (lockups for different uses)
-
Monochrome and color versions
-
High-resolution files in PNG, JPEG, and vector formats (SVG, EPS).
-
2. Professional Stationery
Letterhead
-
A professionally designed letterhead for all official correspondence.
-
Includes:
-
Firm logo placement
-
Contact details and address
-
Clean, minimalist layout.
-
Final deliverables will be in Word Document and Word Document Template formats
-
Business Cards
-
Double or single-sided business card designs for James and Stacy, tailored to Kirkland Legal’s branding.
-
Deliverables include:
-
Personalized cards with name, title, phone number, email, and logo.
-
Print-ready and digital formats.
-
Email Footer
-
A branded email footer to reinforce professionalism in all email communications.
-
Includes:
-
Logo placement
-
Contact information
-
Disclaimers (if required).
-
LinkedIn Banner (Complimentary)
-
A sleek and professional banner for LinkedIn profiles to maintain consistency across digital platforms.
-
Designed to complement the overall branding style.
3.My Approach
Step 1: Discovery & Strategy
-
I'll conduct a 1-hour consultation to confirm your vision, target audience, and aesthetic preferences.
-
Research industry trends and competitors to ensure a unique and impactful brand identity.
Step 2: Concept Development
-
Develop multiple logo concepts internally and present one final, refined concept that resonates most with the agreed direction.
-
Collaborate on refining the chosen concept into the final design.
Step 3: Asset Creation
-
Design and finalize the letterhead, business cards, and email footer.
-
Create the complimentary LinkedIn banner. (Offered as a complimentary bonus to support your launch on social media.)
Step 4: Handover & Support
-
Deliver all final files in required formats.
-
Provide guidance on how to use and implement the branding assets effectively.
4. Timelines & Milestones
The estimated timeline for completing all deliverables is approximately 2-3 weeks, which allows for thorough development and refinement of your brand assets.
5. Pricing
Service | Description | Cost (JMD) |
|---|---|---|
Brand Identity | A distinct and professional identity for your brand | $120,000 |
Letterhead | A professionally designed letterhead for all official correspondence. | $10,000 |
Business Cards | Double or single-sided business card designs tailored for your brand. | $15,000 |
Email Footer | A branded email footer to reinforce professionalism in all email communications.
| $5,000 |
LinkedIn Banner | Social Media banner designed to complement the overall branding style.
| Complementary ($0) |
TOTAL: $150,000 JMD
Note: Pricing includes up to three rounds of revisions per item. Additional revisions will incur a small fee of $1,500 JMD per change.
6. Meet your Creative
Joy-Ann "Molliana" Johnson
Entrepreneur | Creative Director | Web Design Stylist | Brand Strategist | Positioning Specialist | Brand Designer
Joy-Ann Johnson, also known as Molli in the creative sphere, is a highly experienced digital creative and brand designer with over a decade of professional expertise.
As the Founder and Lead Creative at Made By Molli, a boutique branding agency, she specializes in delivering luxury brand design and strategy for ambitious, visionary businesses.
Her career spans a diverse range of projects in commercial creative spaces, including roles with PROVEN Wealth, Loop Jamaica, Digicel Group, Buzz Magazine, and over 100 personal and SME branding projects. With an eye for design and a knack for strategic thinking, Joy-Ann is dedicated to helping brands achieve their highest potential.
Explore more about Joy-Ann’s work at MadeByMolli.com and Joy-Ann.com
8. Next Steps for you
-
Review this proposal and provide feedback or approval.
-
Once approved, click the link below to confirm your acceptance of this proposal and move to the next steps.
-
After your approval, I'll send over an agreement for you to sign, followed by a 50% deposit to commence work.
-
We'll schedule our 1-hour consultation as quickly as possible.
9. Approval
By submitting this form, you approve this proposal and agree to the outlined terms. I will follow up with the agreement and deposit instructions.